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Social Media: More than just “likes” and “tweets”

June 8, 2011

mousepadSocial media has undeniably become the largest, free promotional platform upon which businesses, salons and spas included, market themselves, their products and services, and ultimately find their own voice in order to stand out from the rest of their competitors.  However, social media is not just about uploading photos, liking statuses and perusing other profile pages once in awhile. In order for your company to succeed with social media, you need to take a deeper, more organized approach. Sometimes, it’s better to leave it up to someone who knows what they’re doing instead of diving in head first without really knowing what to do.

Hausman Marketing lists the top 7 skills that you should look for when hiring a Social Media Manager/Consultant

  • Social – you have to be willing to share — even over share.  That doesn’t mean you should talk about what you had for breakfast, but your personality needs to show through what you’re doing on social networks.
  • Organized – you have to be able to post consistently so being organized and having a schedule seem critical for success.
  • Patient – success takes time so you need to be able to work without immediate rewards, just keep doing what you know is right
  • Analytical – this is a caveat to the above — you need to be intuitive and interpret analytics to maximize success in social networks.

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  • Thick-skinned – no one likes people complaining, but that’s much of what you’ll find happening on your Facebook Fan Page and Twitter Feeds.  Be polite and express your apologies, even when it’s not your fault.
  • Creative – it goes without saying that social media managers need to be good writers, use graphics expertly, and think a little outside the box.
  • Strong grounding – not only is some knowledge of computers required, but an understanding of changing social platforms and a good marketing toolbox.
Social Media Marketer Kim Garst also lists 20 Fun & Creative Ways to Increase Your Facebook “Likes”A couple of these include the basic addition of the Facebook plugin to your website or blog, customizing “Welcome” tabs on your fan page, getting fans to interact through discussion boards and photos, among many other ideas.
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One Comment
  1. Thank you this hit the nail on the head with what i am doing and why i carry on posting topic’s replying to comments . well done Mike B2MR

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