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Mobile Marketing: A new salon trend?

June 13, 2011

Since the arrival of smartphones in the mobile communication industry, online and social media marketing has become increasingly more important. Now that clients can access the web at the swipe of a touch screen, salons and spas should consider the possibility of mobile marketing.

mobile in hands

The Myndset identifies the 4 most important factors you need in order to get your clientele to react and interact to your mobile marketing campaign.

Another interesting concept to think about is the possibility of booking appointment times online or through the salon or spa website. The website would have to be compatible and accessible with iPhones, Blackberries, Androids, etc. Since your clients may have extremely busy schedules, it may be more efficient to create an online booking system instead of having them call to book an appointment.

Smartphones are leading the way in the cellphone industry and many marketing strategists are changing their plans to cater to the smartphone users in today’s market. So think about how your salon or spa can benefit from a mobile marketing campaign, and maybe you too will want to hop on board!

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