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Rewarding Customer Loyalty

June 28, 2011

Like we’ve said before, rewards, not discounts, will keep your customers coming back and increase customer loyalty.  However, you must first assess your company structure and strategy to see if a customer loyalty program is right for you. For salons, spas, retail stores, restaurants, and travel agencies among others, loyalty programs are a necessity because their sectors are so competitive and widespread.

Tim Donnelly from inc.com, explains how to start a loyalty program, what you should offer, and how to maintain a positive and progressive client-company relationship.

Lou Dubois also digs deeper into keeping up that customer care relationship and emphasizes the importance of client retention in today’s business economy.

It is always more cost-effective and maybe even easier to maintain your existing clients, or try to encourage the customers you may have lost to come back, than it is to try and recuperate new clientele.  Creating a loyalty program however will facilitate this endeavor and make it possible to create a solid client base. Loyal customers are the best (and free) promotional tool you can find!

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