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Serving a Younger Aging-conscious Clientele

July 8, 2011

Stress. An occurrence so common, entire salon and spa retail lines, products, and treatments have been conceived around it to reduce its effects on the aging body. However, as stress quickens the aging process, it is no longer just the Boomers that are looking for spa treatments to help preserve their skin. Gen X and Y are now the largest age group with the highest stress levels. So don’t count them out just yet, they may be needing more skin care tips and treatments than the Boomers!

Read more from Skin Inc to get the low down on how to market anti-aging spa treatments to Gen X & Y and why they’re such a fruitful market.

From → Positioning

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