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Marketing the Story of Scent

July 25, 2011

Our 5 senses help us distinguish what we like and what we don’t like, or what we are attracted to and what repels us. While our eyes and our ears are the main sensory factors that marketers have played off of since the beginning of advertising, researchers have found that scent is an extremely important factor when marketing a product or service.

GCI Magazine describes the newest scent trends and explains how to best market the story of a scent, and not just the scent itself.

While the fragrance industry is based on the creation and marketing of scent, salons and spas should also consider the value of scent and how it can influence or improve a customer’s experience. Read the article to find out if your products are attracting customers or if you might need to switch us your scents for something more mild and broad.

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