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Neuromarketing: What are your hormones saying about what you buy?

August 12, 2011

When we all thought we, as shoppers, were the ones affected by marketing ploys and strategies, neuromarketing is proving that what we buy and the way we buy is partly biological.

The Retail Design Diva explains how she went about her research and what the newest trends are in neuromarketing. You can even calculate your own hormonal quotient and see if your buying habits match up with the results.


From → Neuromarketing

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