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The Personal Side of Marketing

August 16, 2011

Personalization has always been a key facet in implementing a marketing strategy, acquiring new clients and ensuring that your regular clients come back and refer others. However, it is not always put into effect like it should.

Many companies are timid towards cost of personalized marketing, others just don’t know where to start when it comes to targeting a smaller chunk of the market from the tactics of a broad strategy.

Chief Marketer puts things into perspective and provides a visual analysis of personalized marketing. Check out what companies are using what kind of personalized media and what’s raking in the revenue!

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