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Rack up those clicks, rack up your conversion rate

August 29, 2011

Email marketing is a great way to keep in contact with clients, inform them about new promotions, remind them about appointments, and ultimately keep your company alive and present in the market place. Most of the time though, these emails can get lost in the recipient’s junk folder or simply aren’t eye-catching enough for them to open.

Justin Brooke outlines 7 steps to increase your email open rate as well as your link click-thru. Ask questions to involve your readers, use captions and symbols to grab their attention, link them to your page or a contest page to keep them interested and use Twitter DM’s. These are just a couple of Brooke’s bullet points, but read on to learn more in detail how you can get more readers and more click-thru’s!

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