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Digital Signage

June 27, 2012

The new trend in visual merchandising is to speak to the street with a plasma screen T.V. or a LED backlit poster frame. Even in its infancy, this powerful medium has already proven its worthiness as a marketing tool. Many businesses have attributed positive, quantifiable revenue gains to digital signage. A whopping 41 percent of digital signage content is watched when it’s placed at point-of-decision locations in stores, restaurants, hotels, etc. Fully 62 percent of consumers demonstrate excellent recall of specific products from digital signage and purchase decision times are reduced by up to 50 percent. In another study, mall visitors demonstrated a 37 percent better recall from digital signage versus static, point of purchase signage.

However, budget this investment properly, because not only do you need to buy the equipment, but you need to keep it alive and up to date by changing visuals and content at least 4 to 6 times a year. It is working for Tim Hortons, so why not make it work for you?

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