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Follow Your Holiday Sell-Through

October 30, 2012

Getting your salon or spa ready for the holidays is never an easy task, but better make sure that you start early so you can avoid all the last-minute stress. After pre-planning and budgeting, you should figure out your sales plan and promotions. Once the season is underway, run a weekly sales and inventory report to determine your best sellers and what you are going to run out of. Then quickly re-order the necessary quantities before your supplier also runs out. Conversely, should you find any gift sets that are not performing well you need to act quickly. Change the display, move the products around, mark them down or speak to your sales rep to see if they can be exchanged for better selling items. Although you want to run out of stock before the end of the holiday season, you want to time it just right, getting as close to the Christmas bull’s eye as you can. Once the holiday season has ended, offer whatever excess stock remains at a discount (up to cost) and return to your regular inventory levels. This will make way for new promotions and a fresh start to a new year.

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