Skip to content

Marketing to Millennials

January 23, 2013

generationY“Generation Y, also known as Millennials, were born between 1980 and 1995, and already outnumber Baby Boomers and out power their parents in spending power, so marketers are salivating over how to reach this generation who values the opinions of strangers online equally to the opinions of their friends and family.

While marketers try to attract these buyers, the most important first step is understanding the generation and how very different they are from previous generations, yet how similar they are in many ways. Human nature still reigns, no matter the generation, and Millennials used to be a mystery, but they are now a group that has demonstrated buyer behaviors that may surprise some.”

To read the full original article and begin to understand Millennials as an important demographic group, visit

7 insightful guides to understanding Millennials

Advertisements

From → Positioning

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: