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Young vs. Old: How ageist is the market?

August 8, 2011

The majority of marketers have long focused on the teen and young adult sectors of the market when selling a product or service. Baby Boomers and the Jones Generation have become more and more overlooked. However, as much as marketing has always involved a certain ageist mentality when forming target markets, limiting your groups to a certain age may be affecting your sales and your marketability.

Weigh in on the “ageism” debate and check out “Old is the New Young” on mediapost.

While the younger generation may be more active and more appealing to market to, the Boomers still have some untapped disposable income that your salon, spa, or company could benefit from. Understand what attracts them, and you’ll be widening your target market and your sales in no time.

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From → Positioning

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